I gotta confess I did not pull this topic out of the air, it was actually inspired by an article I read!
But I’ve been thinking of this article that refers to the ‘Power of Points’ ever since scanning it. And it’s true. Our world literally revolves around points. And for me, it has since 2005 when I first became an independent Marketing Representative with Send Out Cards . I know you’re scratching your head – what does that have to do with points.
So I will tell you – EVERYTHING! With our awesome greeting card system you purchase, wait for it, points! And with these points you can create and send cards and gifts. Eleven years ago it was hard for me to grasp this at first, but fast forward to today and points are attached to tons of companies!
For example, I use one credit card for all my purchases. Why, because I get travel points! And double the points if I eat out, rent a car, stay at a hotel, book a flight, etc. Once I accumulate a certain amount I get to redeem them and use them for all the things that got me my points in the first place!!!!!! YIPPEE!!
But it isn’t just credit card points. We have tons of retail outlets offering rewards cards where you can accumulate points to purchase more stuff!!! For example, in the picture of me on my banner is the pair of sunglasses I got essentially free because I accrued enough purchase points to purchase them. Now getting that reward, I got my free stuff, but, of course while I was there, I did what?? Bought other stuff!
I love all kinds of rewards programs and when you listen you’ll get my perspective of how much. But simply put, it is fueling purchasing in a different way than any traditional marketing does. So if you have a way to create a rewards or referral program – I’d start it TODAY!!!!! It brings you customer loyalty in a very unique, rewarding way, for all of us. A HUGE WIN-WIN!!!
Have an AWESOME 4th of JULY!!!
Passing On A Smile,